Author

Ben Converse

Founder & Principal, BConverse Consulting. Ben Converse is the founder of BConverse Consulting, a bilingual digital operations agency in College Station, TX. For 16+ years he has built and managed websites, Shopify and WooCommerce stores, integrations and local SEO for businesses across the United States. The team works in English and Spanish.

E-Commerce & Shopify

SEO for Shopify: A Beginner’s Guide to Ranking Higher

April 11, 2026

Want more organic traffic and sales for your Shopify store? Search Engine Optimization (SEO) is the key to getting your products in front of more potential customers—for free. But where do you start? This beginner-friendly guide will walk you through the essential Shopify SEO strategies to help your store rank higher on Google and drive […]

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E-Commerce & Shopify

How to Optimize Your Shopify Store for Maximum Conversions

April 4, 2026

In the competitive world of e-commerce, driving traffic to your Shopify store is only half the battle—the real challenge is converting those visitors into paying customers. Even a small improvement in your conversion rate can lead to significant revenue growth. In this guide, we’ll walk you through proven strategies to optimize your Shopify store for […]

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